INTRODUCTION TO ELECTRONIC COMMERCE

INTRODUCTION

Unlike applications based on electronic data interchange (EDI) and other previous uses of computer networks, the Internet has brought integration and versatility to existing computer and network tech- nologies to the extent that firms and consumers are said to be in a virtual economic arena. A variety of commercial and economic activities fall within the realm of electronic commerce as long as they are carried out in the electronic marketplace. In this chapter, we present an overview of business and industrial applications of the Internet technologies.

Specific advantages of the Internet over previous closed, proprietary networks are numerous. First, the investment cost necessary to establish an Internet presence is relatively small compared to earlier private value-added networks, which limited EDI applications to large corporations. Lower costs in turn allow small firms and individuals to be connected to the global network. Open TCP / IP protocols of the Internet also ensure that communicating parties can exchange messages and products across different computing platforms and geographic regional boundaries.

In physical markets, geographical distance and political boundaries hinder the free movement of goods and people. Similarly, closed proprietary networks separate virtual markets artificially by es- tablishing barriers to interoperability. This is equivalent to having a railway system with different track widths so that several sets of identical rail cars must be maintained and passengers must be transferred at all exchange points.

Neither computing nor networking is new to businesses and engineers. Large-scale private net- works have been an essential ingredient in electronic data interchange, online banking, and automatic teller machines. Business investments in information technology over the past decades have enabled firms to reengineer manufacturing, inventorying, and accounting processes. Nevertheless, the strength of the Internet lies in its nature as an open network. Economically speaking, the open Internet allows easy entry and exit into a market because of lower costs and greater market reach. A store located on a small tropical island can effectively reach global partners and consumers, collaborating and competing with multinational corporations without investing in international branches and sales pres- ence.

While computers and networking technologies have advanced steadily over the past decades, they have lacked the characteristics of a true infrastructure. An infrastructure needs to be open and inter- operable so as to allow various private enterprises with differing products and goals to collaborate and transact business in a seamless environment. As an infrastructure, the Internet provides open connectivity and uniformity as the first technological medium of its kind that supports a persistent development of universal applications and practices.

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